The Importance of Registering Your Trademarks

A unique business name, product name, or logo can give you a real advantage over the competition in the marketplace.  With continued promotion, consumers will see the name or logo and immediately understand that the related goods or services come from a trusted source – YOU! It is extremely important to safeguard that advantage by […]

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Whose Team Are You On?

Like most Wisconsinites, I’m excited about the Brewers’ lead in the NL Central and hope they can make another long playoff run. I’m also pumped for Badger football to return and to see if they finish first in the Big Ten West Division, as predicted. At the same time, I can’t wait for the Packers’ […]

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Understanding the Copyright “Works Made for Hire” Rule

Intellectual Property rights (including trademarks, copyrights, patents, trade secrets, and other proprietary or confidential information) are some of the most valuable and hard-earned assets that a company or entrepreneur has.  Protecting those rights is of the utmost importance and can be more complicated than you might expect, as the varying categories of Intellectual Property also […]

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What the Devil?

One of my favorite episodes of ‘The Simpsons’ was on the other night. It featured Lisa and her class having a diorama contest. Ralph Wiggum’s entry consisted of a cardboard box filled with mint-in-package Star Wars action figures from the 1970s. A fellow Star Wars nerd, Principal Skinner exclaimed, “Why it’s Luke and Obi-Wan, and […]

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The Importance of Trademark Infringement Searches

Many companies work very hard to develop a unique “brand” for their businesses through the prominent and consistent use of a business name, brand name, slogan, or logo that is easily identifiable as belonging to the company.  These words, phrases, or symbols are called trademarks, and they are very important because this is how consumers […]

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Lawsuit Over Being Too Nice?

A few weeks ago, I watched the movie ‘Enola Holmes,’ which is a mystery film based on the first in a series of books of the same name by Nancy Springer. The story stars Millie Bobby Brown as Enola, the teenage sister of the already-famous Sherlock Holmes, played by Henry Cavill. With the sleuthing skills […]

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Pure Evel

I am truly blessed to have the best sister ever. Ever since we were little, we’ve been very close. She graciously would agree to play with my Star Wars action figures with me. But in exchange, I would have to play Barbies with her. I wasn’t a huge fan of her Ken dolls, so I’d […]

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When Life Hands You Lemons

A couple of weeks ago, I wrote about Ander Christensen pleading with the Lincoln, Nebraska, City Council to pass an ordinance prohibiting boneless chicken wings from being referred to as boneless chicken wings. In his impassioned speech, he explained that the food in question contained no wings, so they should be referred to as nuggets […]

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What You Say Is What You Get – Or Is It? (Amending Your Trademark’s Goods/Services Description to Match Evolving Technology)

Previously, after going through the long – and many times complicated – process of registering your business’s trademark with the United States Patent and Trademark Office (USPTO), changing the description of the goods or services that are covered by your federal trademark registration is usually completely prohibited. The only option a business had when it […]

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Vicious Cycle

In 1998, Richard Simmons released the first of many “Sweatin’ to the Oldies” videos. The videos featured Simmons prancing around in front of a crowd doing exercises to classic songs like “Great Balls of Fire” and “It’s My Party.” I always liked Richard Simmons. While most exercise instructors catered to the already healthy, Simmons targeted […]

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