If You Can’t Beat ‘Em

Posted on Sep 16, 2025 by

Legendary coach Bill Belichick made headlines when he retired from the New England Patriots after winning six Super Bowls with the team (and two as defensive coordinator with the New York Giants). He made a splash again after announcing he was returning to coaching by taking the helm of the University of North Carolina.

But nothing garnered more media attention than the 73-year-old’s relationship with Jordon Hudson, a 24-year-old former Bridgewater State University cheerleader and beauty pageant contestant. The couple’s relationship became public last summer, and they claimed they met on a flight in 2021. Hudson caused more of a media stir, though, when Hudson halted Belichick’s interview with “CBS Sunday Morning” when he was asked how he and Hudson met, sternly interjecting, “We’re not talking about this.”

Many people are critical of the couple’s relationship. “We’re talking more about Jordon Hudson than talking about who’s our starting quarterback,” quipped former NFL quarterback Cam Newton, who played under Belichick in 2020 in New England. “You can’t name me three players on North Carolina’s roster right now besides Jordon Hudson.”

Since they started dating, Hudson has reportedly become Belichick’s personal manager and oversees his company, TCE Rights Management LLC. Starting in March, she has been copied on all of Belichick’s work emails. She has also expanded his real estate portfolio, purchasing three multi-family homes across the Boston area in December of 2023 for about $7.5 million, and a cottage in the scenic Cape Cod town of Harwich for $610,000.

Needless to say, Hudson has seemingly ingratiated herself into every aspect of Belichick’s life. Because of their almost 50-year age difference and his estimated net worth of around $70 million, she has been accused of being a gold digger.

Instead of alienating herself from the moniker, however, Hudson has apparently embraced it. Through TCE Rights Management, she has filed to trademark the term “Gold Digger” with the U.S. Patent and Trademark Office. She intends to use the pejorative term on jewelry and key chains.

“Gold Digger” was only one of seventeen Belichick-branded trademark applications Hudson submitted, including “Chapel Bill (Bill’s Version),” “No Days Off (Bill’s Version),” “Dynasty (Bill’s Version), “All Belichick Team,” “Belecast,” “Belestrator,” “Trail of Salty Tears,” and “The Belichick Way,” among others. The term “Bill’s Version” is speculated to allude to the coach’s feud with Patriots’ owner Robert Kraft and was a page taken out of Taylor Swift’s playbook after the singer rereleased “Taylor’s Versions” of her hit songs.

The move is also reminiscent of Angel Reese’s recent trademark application. The second-year WNBA all-star is well-known for her feud with fellow second year player, Caitlin Clark, going back to their college days. She’s also known for her inaccuracy on the court, as she shoots 35.7% from the field. At 6’3”, however, she’s a force on the glass and has set records for rebounding.

These two phenomena converge, because Reese is known for rebounding many of her own missed shots, which trolling fans have dubbed “Mebounds.” Like Hudson, she is hoping to turn the hate into profits.

“Whoever came up with the ‘mebounds’ thing…that’s six figures right there,” Reese said in her TikTok video. “When y’all came up with ‘mebounds,’ because statistically, all the rebounds that I get aren’t always just mine. They’re, like, the defense’s, too, or somebody else on my team. But, when y’all came up with ‘mebounds,’ y’all ate.”

Thankfully, the internet informed me that “y’all ate” is a Generation Z saying meaning you did an exceptional job. When it comes to shooting, Reese is apparently fasting.



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Reg P. Wydeven

Elder Law and Estate Planning Attorney at McCarty Law LLP
Hoping to follow in his father’s footsteps from a young age, Reg’s practice primarily consists of advising individuals on estate planning, estate settlement and elder law matters. As Reg represents clients in matters like guardianship proceedings and long-term care admissions, he feels grateful to be able to offer families thorough legal help in their time of need.
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