Celsius 233

Posted on Aug 12, 2025 by

When I hear the phrase ‘High Noon,’ it evokes images of the old west, where two gunslingers face off in a deserted street with the townsfolk peering at the action from storefront windows. It feels like it has a hint of danger.

Apparently, some High Noon canned beverages may have a hint of danger as well.

At the end of July, the California-based beverage company voluntarily recalled some of its popular canned vodka seltzer drinks “due to a labeling error from our can supplier” that identified them as Celsius energy drinks, a completely different brand. While Celsius and High Noon are made by different companies, they share a third-party packaging supplier.

Thankfully, no illnesses or adverse events have been reported in connection with the recall so far.

“The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty CELSIUS cans to High Noon,” the U.S. Food and Drug Administration announced on its website. It’s unclear exactly how many cans were mislabeled.

Some lots of High Noon Beach Variety packs had been “mislabeled as Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition with a silver top” but were instead “filled with High Noon vodka seltzer alcohol.” The recall warned that “consumption of the liquid in these cans will result in unintentional alcohol ingestion.”

The recall affects two lots: 12-pack High Noon Beach Variety Packs containing 12-fluid-ounce cans, which bear the UPC code 085000040065, and 12-fluid-ounce cans of Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition with the UPC code 8 89392 00134 1.

High Noon disclosed that the impacted cans were shipped to distributors, which, in turn, shipped the cans to retailers in Florida, New York, Ohio, South Carolina, Virginia and Wisconsin between July 21 and 23.

In a statement, Celsius said that the packaging supplier mistakenly shipped empty cans of the energy drink to High Noon’s production facility, which then filled them with vodka seltzer and packed them into its 12-packs.

The energy drink company advised its customers that, “even if not purchased in a High Noon Beach Variety pack, consumers should be advised to ensure their CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition does not contain the [recalled] lot codes … prior to consuming.” They also recommended checking the lid color on the cans.

Celsius says it has launched a joint investigation along with Gallo, High Noon’s parent company, and the third-party can supplier. “We are working with the FDA, retailers and distributors to proactively manage the recall to ensure the safety and well-being of our consumers,” Gallo spokesperson Krista Fontana said.

Consumers have been advised to dispose of the mislabeled Celsius cans and to “not consume the liquid.” However, the company indicated that High Noon Beach Variety packs with lot codes not included in the recall “are safe to consume.”

Consumers can contact High Noon Consumer Relations at [email protected] for refund information and details on next steps.

So, if you are a student and stay up all night cramming to study for an exam and you plan on crushing several cans of Celsius Astro Vibe Energy Drink to stay awake, please check the lot codes before you do.



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Reg P. Wydeven

Elder Law and Estate Planning Attorney at McCarty Law LLP
Hoping to follow in his father’s footsteps from a young age, Reg’s practice primarily consists of advising individuals on estate planning, estate settlement and elder law matters. As Reg represents clients in matters like guardianship proceedings and long-term care admissions, he feels grateful to be able to offer families thorough legal help in their time of need.
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