About Reg P. Wydeven

Hoping to follow in his father’s footsteps from a young age, Reg’s practice primarily consists of advising individuals on estate planning, estate settlement and elder law matters. As Reg represents clients in matters like guardianship proceedings and long-term care admissions, he feels grateful to be able to offer families thorough legal help in their time of need.

Shallow Fakes

A few weeks ago, some of us at work were discussing the lawyer who used ChatGPT to write a brief for him. Unfortunately, the artificial intelligence program cited cases it fabricated, landing the lawyer and his firm in hot water. One of my friends then said that AI is getting out of hand. He then […]

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Prickly Lawsuit

Last week I wrote about Nike being sued for allegedly promoting their shoes and apparel as being eco-friendly, when they purportedly are not, a practice known as “greenwashing.” The plaintiff claims that some of Nike’s products are incorrectly marketed as “sustainable,” meaning they are made from recycled materials or fiber crops. Based on another legal […]

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Whose Team Are You On?

Like most Wisconsinites, I’m excited about the Brewers’ lead in the NL Central and hope they can make another long playoff run. I’m also pumped for Badger football to return and to see if they finish first in the Big Ten West Division, as predicted. At the same time, I can’t wait for the Packers’ […]

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The Importance of Trademark Infringement Searches

Many companies work very hard to develop a unique “brand” for their businesses through the prominent and consistent use of a business name, brand name, slogan, or logo that is easily identifiable as belonging to the company.  These words, phrases, or symbols are called trademarks, and they are very important because this is how consumers […]

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Why and How to Register a Federal Trademark

Many companies and individuals work hard to develop a unique business name, product name, or logo.  These words, phrases, or symbols are called trademarks.  Trademarks are used to identify the source of a product or service. Once you have put in that hard work to develop your trademark, how do you protect it from use […]

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